At first we built Kontent Machine for our own SEO needs. While it is not our primary business anymore we are still building and ranking niche websites.
There are internet marketers who make a lot of money from websites built around one or a group of products. I believe these guys have done a far better job at explaining what they are than I could ever do. Make sure to check their public case studies and tutorials:
- The niche site projects from NichePursuits. Spencer is also the owner of a pretty awesome keyword research tool called LongTailPro. It is not part of my arsenal (yet) but I will show you how and when you can use it. Don't forget to check the success stories on his website too.
- Tung Tran from CloudLiving also created a public case study. Check out his progress and income reports here.
- Lewis Ogden from CouldIncome (yes, "cloud" again) with his Niche Site Strategy. As I see he is slowly moving towards pure "whitehat" stuff and abandoning link building (it's been a trend lately). Nevertheless his case study is a good one and worth reading.
I cannot stress enough on how important keyword research is. If you get it right ranking and monetizing will be a breeze.
How to Find Those Gold Nuggets?
But the one thing I cannot possibly automate is…
Coming Up With the First Ideas
The whole point of this step is to come up with several niches or sub-niches which people are interested in and I can monetize.
Here I will go with physical products but you can explore Clickbank's Marketplace to find digital ones to promote too. Try to stay away from the "weight loss" and "make money" categories. The competition there is just too much.
mySimon is a comparison shopping website with thousands of products. Not only that but you will find pretty awesome long-tail keyword ideas by just exploring its categories.
What to Search For?
Most of the times I am promoting Amazon products. Because of the low commission percentages I always try to find items priced at $100 or above. Usually these are electronic devices.
Alright, in under 5 minutes I managed to find those:
- home security systems
- remote car starter
- wireless home security systems
- car alarm installation
- cheap car tv
- top 10 car subwoofers
- most powerful blender
- electric car crusher
- electric spice grinder
- cordless blender
Not bad at all. When I build a niche website I never target one keyword but 10 or more. In this case if I build a website about home security systems I would also include “wireless home security systems”. I would create an inner page and promote it separately.
Now go and make sure you have at least 10 good niche ideas which you can easily monetize. In the next post I will show you my way of using Ultimate Niche Finder to generate hundreds of keywords. You will also learn how to filter out the keywords not worth fighting for.
Here are some of the other sources I start my niche research from:
- Browsing EzineArticles and exploring what websites are being promoted there
- Google trends
- By exploring competitor's backlinks. Often I stumble upon links from private blog networks. In this case I look at the other posts and check where the links are pointing to.
Proper Keyword Research 01 - Coming Up With Ideas
Proper Keyword Research 02 - The Shotgun Approach
Proper Keyword Research 03 - Now We Are Getting Somewhere
Proper Keyword Research 04 - Getting a Second Opinion
Proper Keyword Research 05 - Let's See What We Have Here
Proper Keyword Research 06 - I Spy With My Little Eye...