Proper Keyword Research 03 – Now We Are Getting Somewhere


By now you probably have hundreds of keywords in all sorts of niches, right? If not make sure you check out how to get the initial ideas and what to do with them.

Although Ultimate Niche Finder says the competition is Very Easy, Easy or Medium I want to get a second opinion (and a third one later).


Why Do I Do That?

I am not sure where UNF is getting the data for the backlinks from and I don’t know the exact algorithm it uses to check the difficulty. This is why I always want to use another tool which relies on different algorithms and data sources. In this case – Market Samurai (which uses MajestSEO’s data).

Market Samurai

Using Market Samurai The Right Way

You can’t be into SEO without knowing about Market Samurai. Once it was my only keyword research tool but now I use it to get more data for the UNF keywords and to check the competition.

Just copy all the keywords from Ultimate Niche Finder, simply paste them in Market Samurai and click “Keyword Analysis”. Remember, we don’t need to generate more keywords. We just need to analyze what we have.

add keywords

Market Samurai's Filters

There are all sorts of filters and indexes here. Let me show you what I look for:

keyword research


These are the only things I look at. The most important one is “Title & Anchor Competition” (TAComp).

It represents the number of URLs in MajesticSEO’s index which have the keyword in the title tag AND there are backlinks to it with the keyword as the anchor text. This is basically the number of keyword optimized pages which have backlinks to them with the keyword as anchor text.

Because with this process I am after the low-hanging fruit I am looking at 1,000 or less such pages. Don’t forget to save that filter and hit “Analyze Keywords”.

And we are done. As you can see I am left with 49 (because you cannot filter out the primary keyword) out of 68 initial keywords.

filtered keywords

Just look at that one. This is potentially a pure gold nugget: 4,400 exact US searches with TAComp 41.

Should you go after it? Not yet. We need to analyze the competition first.

Also, this step is optional but HIGHLY recommended, we need to get a THIRD opinion from a tool which uses a different data source – LongTail Pro.

So far we started off with 2,307 keywords. Then we filtered them down to 67 with Ultimate Niche Finder and now we have 48 after throwing them in Market Samurai.

Let’s see how many we will be left with in the end and if they will be worth fighting for.


Proper Keyword Research 01 - Coming Up With Ideas
Proper Keyword Research 02 - The Shotgun Approach
Proper Keyword Research 03 - Now We Are Getting Somewhere
Proper Keyword Research 04 - Getting a Second Opinion
Proper Keyword Research 05 - Let's See What We Have Here
Proper Keyword Research 06 - I Spy With My Little Eye...

  • Gates S.

    Accurate keyword research is still top for SEO. I use a variety of tools that will give me what i want including SEMrush, and Keyword planner.

  • I brainstorm my main 10 keywords, then search and export all of the info for each on Semrush. Then I’ll find my biggest competitors in terms of “keywords ranking for”, and export every keyword that they’re ranking for. Then usually do it with 1-2 of their competitors to expand a little bit.

    Then I combine all of those CSV files, dedup the main file, and just sort of mess with formulas using SEMrush’s stats. I cut it down to just: monthly searches, CPC, Competition (score of 0 to 1 in the CSV files) and “number of results” for that keyword search.

    I don’t have the perfect strategy yet but just multiplying keyword volume by the one minus competition score can help me find some low hanging fruit. Because if the competition for that kw is low it will be a number like .11, which we would subtract from 1 to get .89 (we want lower competition weighted higher to create a higher score) and we multiply that .89 by the keyword volume….and now have an idea of keywords based on balancing between rankability and traffic.

    Then I would like to find a way to include CPC in the formula as a “buyer’s intent” weighted metric but I really am terrible at math and don’t think in that way.

    Then I select the 20-50 keywords as mentioned, and run those though the Keyword Planner because it has the most up to date stats. (love the “with change” feature!) and manually check out the results. I just kind of play it by ear.

    Keyword research doesn’t have to involve this intensity, it can be as simple as drawing up a site structure based on what you know and then refining it with simple keyword planner research.

    Good post though! I prefer LTP

    • Wow, that’s nice. I just got several new ideas from this. Thanks, Tyler!

  • You could do everything with MS alone. We are using LTP to get the keyword competitiveness index.

  • Chris Faraday

    Market Samurai has a great market competition function. I think it’s superior to LTP, although it doesn’t give you that nice all-in number fr the KW difficulty.