Reference: Good to Know

1. What are contextual links?

Just as the name implies, these are links that are inside a block of contextually related text. A real contextual link will look like this:
“A good program on <a href=”“>weight loss</a> is the one that works exactly for your body type.”

You can mimic contextual links by doing the following:
“I love working <a href=”“>weight loss</a> out in the morning.

In the second example, we inserted the anchor text “weight loss” inside contextually related text while it was not part of the sentence.

2. Character Spinning

Character Spinning refers to replacing single characters with non-standard HTML code. In reality it is replacing characters like ‘a’, ‘e’, ‘o’ with ‘а’, ‘е’, ‘о’. (they all look the same, don’t they?) They are the same to the human eye. But for the search engines they are entirely different because the HTML code for the second set of characters is “а”, “е”, “о”.

You can learn more about character spinning here: UberToolz

3. Flat Spintax

Spintax is the short of Spinning Syntax. Flat spintax is the ‘default’ spintax like in this example: {Here|There} is a {short|brief} {example|sample}.
This can be applied to any level of spinning – character, word, phrase, sentence and paragraph.

4. Nested Spintax

Just put nested spintax is ‘spintax within spintax’. An example would be {car|{auto|car}|{automobile|auto|car}}. You can apply this to all levels of spinning – character, word, phrase, sentence and paragraph. Often you will see the term “super-spun” or “ultra-spun”, this usually refers to spinning paragraphs, sentences, words and characters (or any combination of these).

You will end up with far more variations than flat spintax.

5. Paragraph Spinning

Paragraph Spinning or paragraph-level spinning refers to replacing one whole paragraph of the text with another one. Combined paragraph spinning, sentence spinning, word/phrase spinning and character spinning provide an enormous amount of variations.

6. Anchor Text

Anchor Text refers to the clickable text of a hyperlink.

<a href=”“>Search Engine</a> Here “Search Engine” is the anchor text.

7. Word Spinning

Word spinning or word-level spinning is what everybody means when they say “spinning”. It refers to replacing one word or phrase with its synonyms.


8. Sentence Spinning

Sentence spinning or sentence-level spinning refers to swapping one sentence with another one. Combined with word spinning in nested spintax it gives a lot of variations.

{Hello there, how are you?|Hi, let me introduce myself, I am Michael.| Good afternoon, how are you feeling?}

9. Naked URLs

Naked URL refers to the non-hyperlinked URL.


Not to be confused with:<a href=”“></a>

10. Stopwords

In the context of SEO stop words are words that are ignored by search engines.

Examples of stop words are:
are, is, the, at, which  


11. Co-citation (a.k.a. “co-occurrence”) is a method that is getting more and more popular among SEO experts.

We would like to point out that there are two different techniques that people call “co-citation”:

1. Including just your brand or domain name (no hyperlinks) in a contextually relevant to your niche content. The idea behind this is that Google is putting more and more attention to brands.

2. Linking to a high PR and niche relevant website and your own website from the same piece of content.

Watch this video to find out more and see how easy it is to set up co-citation in Kontent Machine.