Is Anchor Text Going to Die?


Some people believe that co-citation is the next big thing. You will find two main interpretations of what exactly that is.

1. Not using hyperlinks at all but throwing just your brand or website URL in contextually relevant content.

The idea is that Google will understand what your brand/website is all about by scanning the text around it. I recommend that you go and see this whiteboard Friday on The Moz Blog so you understand what these predictions are based upon.

2. Mentioning relevant and respected (meaning “high PR”) websites and your own from the same piece of content. This way you are showing the search engines that both websites are about the same thing.

Watch this video and see how easy it is to automate co-citation with Kontent Machine 3.0:


Let me know what you think about co-citation and what your predictions are.

  • why content machine dont work on net framework 4, my boss just bought the software

    • Kontent Machine is developed on .NET Framework 4. Please log a ticket so we can investigate what’s going on.

  • For me at least, this has been obvious for quite some time. One of the first things I do for my clients for local SEO is scrape all the best places for citations that their competitors use. Nothing new in that, but if Google recognises a “NAP” or name, address and phone number as a citation or a vote of confidence, it seemed obvious to me that ANY kind of UNIQUE text on another website (where you are the owner or originator) surround by relevant words and phrases would appear to Google to be a citation or mention and would associate your website with that niche, key phrase, keyword etc.

    In itself, it’s a weak connection…but, enough of them on enough of the right sites, in my mind is a pretty convincing indicator to Google that the web page in question is seen as an authority. I actually don’t use anchor text anymore except for long tail, with a minimum of seven words and urls, and even then, only in about 20% of backlink pages created.

    Another thing I have discovered, is that sentiment is another powerful ranking tool, when used correctly. We all know that you can find out what the general sentiment is towards any given product or brand, simply by using tools that look for emotional words and associations around the brand or product name in the body of text, like very good, or terrible etc. I always try to add some positive words when mentioning a brand or product, nothing blatant, just a subtle reference, but in a positive way. Again, a weak connection, but enough of them can only have a positive effect.

    I also try to mention two other market leaders or authority sites in the paragraphs above and below my mentions. While I have no proof of this, I suspect it can only be a positive if my clients brand is mentioned along with them.

    The best thing about the above is, that if the content is unique and engaging, I think it would be very difficult to get penalised by Google.

    • Georgi

      Thanks for sharing, Zimmer! For me there are some unknown variables in all of that and that’s why I don’t think co-citation is a big ranking factor yet. What I’m 100% sure is that Google is experimenting and using it here and there will definitely not hurt.

      Awesome observation about sentiment. I will think about how we can add it to Kontent Machine.

      • @Georgi, I agree completely. These are unknown variables but with Google using so many factors when ranking web pages, if there is a small possibility factors like are being used as part of their algorithm, even if in a small way, they are worth a go. For any one reading these comments, if you have any ideas along these lines, please share!

  • Paul Rone-Clarke

    Great tips re:co citation. Have to ask though chaps, are you spending too long reading my blog? Great advice, and implementing effective co citation using km3 is a breeze.

    • Georgi

      Hey Paul,

      This feature was suggested by a Kontent Machine 2 user several months ago. We were already working on KM3 so that’s why we chose to include it there instead of upgrading KM2.

      • Paul Rone-Clarke

        @Georgi, lol, only joking. Clearly you were doing this well before last week when I started blogging how important it was. It is a brilliant implementation of an absolutely essential new task.