Is Anchor Text Going to Die?

Some people believe that co-citation is the next big thing. You will find two main interpretations of what exactly that is.

1. Not using hyperlinks at all but throwing just your brand or website URL in contextually relevant content.

The idea is that Google will understand what your brand/website is all about by scanning the text around it. I recommend that you go and see this whiteboard Friday on The Moz Blog so you understand what these predictions are based upon.

2. Mentioning relevant and respected (meaning “high PR”) websites and your own from the same piece of content. This way you are showing the search engines that both websites are about the same thing.

Watch this video and see how easy it is to automate co-citation with Kontent Machine 3.0:


Let me know what you think about co-citation and what your predictions are.